Effective Email Marketing For You

60% of marketers say that email marketing is producing an ROI for their organization – (Source: MarketingSherpa)

Remaining figures can be found here

02/06/2015

Tuesday marked exactly one year since I stepped into the software and marketing industry, a journey that has seen me experience new feelings, new surroundings and a more mature developed mindset. I have not looked back since. One of the main topics I have learned during my time in the industry has been Email Marketing. Often when we hear words like software and technology, we don’t want to hear any more because it just sounds complicated, as was my thoughts at the time.

As part of my one year milestone in the industry, I would like to break down Email Marketing mainly for those looking to start a product based business whether it’s clothing, catering or video production. Email Marketing is a brand enhancing platform, that allows you to send bulk emails (or standard) to mass emailing lists up to millions. It is also a method used for:

  • Customer Loyalty
  • Acquiring/Converting Customers
  • Company Advertisements
  • Promotional Offers

Standing outside the industry I didn’t realise how many companies are ESP’s (Email Service Providers) but being inside, I understood how huge the industry is and how extremely profitable it is for even the medium sized providers yet alone the top providers such as ConstantContact and MailChimp. Constant Contact of which have a market capital of $885,310,951 by signing up clients and gaining subscribers on record each day, week, month and year. This is the power of Email Marketing.

What Can It Do For You?

As I mentioned earlier, if you are a young person on a business venture or already an established business owner, if you aren’t already using an Email Marketing platform, I would strongly recommend you sign up to one especially with it being such a reliable tool in exposure and gains of new clientèle (fact at the top of the blog). It is quite simple most companies will handle campaign management and provide strategies for you, if the case is that you don’t understand it or just don’t have the time on your hands.

If you hold Email addresses of up to 300+ of your customers it would be a wise decision to begin Email Marketing. Send campaigns of new products, offers and news just to keep your current crop of customers engaged and potentially with the correct designs and content, attract new ones.

When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook – (Source: Nielsen Norman Group)

This statistic shows you are giving your customers what they prefer, although the complete marketing package is synchronising your Email Marketing activities, with your social media duties, Email Marketing alone can certainly raise awareness and enhance your work/products to a wider audience.

Email Marketing isn’t an expensive software to use, it is definitely well worth the return on the monthly payments being paid out of your business expenses. Many companies usually start with a rough cost of:

  • 500 contacts (opted in / purchased data) – £9.00 per month for multiple sends.
  • 1000 contacts – £15.00 per month
  • 25,000 contacts – £100.00 per month
  • 1,000,000 contacts – £1,440.00 per month
  • 3,000,000 contacts – £4,500.00 per month

Bare in mind most companies with one million+ contacts will be mainstream industry giants in retail and production such as Argos, Ebay, Mercedes etc. So don’t let that scare you. The costs to promote your products to your potential clients and existing business is definitely a return worthy investment that is also very enjoyable, take it from me. It’s a powerful tool that has helped many big guns get to where they are now.

For every $1 spent on email marketing, the average return is $44.25.(Source: emailexpert)

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Optimism in Business

Optimism – hopeful and confident about the future.

A must have asset in business, without optimism getting from Monday to Friday will be a real struggle. Seeing further than the position you are in, not only raises your morale but also team members and colleagues. Sharing the vision, a vision determines the way we act and react in business/work related situations, or in some cases even general life situations.

For existing business personnels and owners, you will know not everyday is pretty and for those new to business or thinking about going into business, if you are optimistic but think everyday will be according to your business plan or dream, your business dream might end before it has even started.

Young entrepreneurs tend to look and talk more optimistic than the older ones, why? There is more to look forward to being a young aspiring businessman in the modern day, more opportunities are there for the taking. How to be successful is now a remedy that can be taught, however the skills required to be successful cannot be taught. Everyday must be seen as another step up a very rough and emotional journey, because when bad days loom over you, one has got to be prepared for the trials that are constantly tearing up plans and targets.

Business is often a numbers and possibility game, that eventually means with a strong work ethic, you will win. Especially within recruitment and sales, Bill Gates the owner and founder of Microsoft once said “Your most unhappy customers are your greatest source of learning“. Not everybody is going to want what you offer, it’s just the way it goes so it is important not to discourage yourselves. You started the race, now it is nobodies duty but yours to finish it.

Create a strong optimistic personality in your character, so that when difficult obstacles are placed in front of your path, you are able to not give up and turn around but work around it, or better yet, work through it with a solution. Nobody deserves to be a millionaire for free. Try having this mentality: Why do I deserve a large bankroll? Is my time, are my efforts worth hundreds, thousands or millions?

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Written by: Elliott-Jay Munroop

Can City based Tourism like Paris, London and Rome, match the sunny Island Resorts?

brand perceptions

Can it? Let me know your choice, also comment to share with me a more detailed opinion:

Looking at it and being quick to answer, it would seem to be a mismatch. We all want the sunshine, the luxury way of living naturally, but properly giving it some thought the argument can be fought by the ‘City-based’ tourists.

Can this top floor of the Eiffel Tower view gain more tourists than a Resort?

Can this top section of the Eiffel Tower view gain more tourists than a Resort?

Or the famous Notre Dame Church attract more visitors than sunny skies and water parks?

Or the famous Notre Dame Church of Paris attract more visitors than crystal Oceans and water parks?

The annual tourism figures would suggest it can’t, France of course topping the pile being the most visited country in the world (sourcesee previous post).  However the European countries leading the charge to get greater tourism figures, I believe would be down to the financial summary of it. It is cheaper to spend weekends and breaks in Europe than it is to take a weekend in the Maldives. Therefore sparking the question:

If you were granted a free holiday, to either Europe or an Ocean Resort which one would you pick?

Blog 1

The distance and price can sometimes falter our plans to visit the top destinations abroad such as Mauritius

Although it’s a shame, we can’t slam down the finest destinations in Europe just because they don’t have a beach and it isn’t sunshine everyday. A key to travelling and touring the unknown wonders of the world is seeing the perfection everywhere we go, it will all be different. Japan won’t possess the same features as Grenada, the two countries are completely trying to achieve different targets with their tourism. Atmosphere and culture I identified as the two factors that make holidays and travels so unique, getting a whole new feeling being somewhere that wasn’t like the last.

What do the results say in reality?

It’s straight forward to see, the two aren’t really in any competition amongst themselves, whereas Fiji may want to out sell the Solomon Islands when summer comes around. Myself and my team noticed no friction of any sort at the World Travel Market between the Tropical Resorts and the City Tour excursions. Being in the industry everyday I do believe Tourism Boards should be as ambitious as possible.

By this I mean for example the Ugandan companies can accept, we may not have Disney Land and the Eiffel Tower but we have plenty of Safaris covering acres of land, that are home to Lions, some of the most rare birds, Gorillas and the list obviously goes on. It’s all about embracing USP’s a term that means a ‘Unique Selling Point’, there are enough audiences around and everybody likes a bit of something that one country may provide, that another doesn’t.

It’s the Marketing Agencies and Marketing directors of companies that have to make that decision improve every year. In simpler terms, Germany, India, Spain, Jamaica, Turkey and the other 191 destinations in the world all have holidays to offer, pick one randomly out of a hat and book it, it will be as good as any other place!

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