Tuesday

 Most productive day of the working week

That is what Tuesday is often seen as, according to research from ‘AccountEmps‘. Monday and Tuesday are the two most productive days of the week for employees. 39% of Human Resource Managers think employees get the most work done on Tuesdays, while 24% believe productivity peaks on Mondays. 

That is what statistics say, but even taking statistics out of the equation, many will sincerely believe that Tuesday is the most productive day of the week. The working week (except Arab world countries) seems to officially start on Monday but realistically it doesn’t come alive until Tuesday, employees brain cells start to wake up from the weekends nap.

Why cant employees just be normal and switch on from Monday?

I believe it is a psychological issue that we humans struggle with, the weekend events is like a hanging burden over us that damages our mentality on Monday morning, in other words Monday morning comes too soon for the majority of us which is not as bad as it seems considering once Tuesday comes around 99% of the world are already in full swing with their duties, a buzz finally comes over us to notice the week has started. Tuesday is that kind of day where targets are beginning to take shape and things feel normal, why? Because you are settling into the rhythm again, the normality of how your body reacts to routine.

How important are Tuesdays?

If momentum means anything to you, then Tuesdays should also signify a lot to your achievements. Tuesday for a number of professional workers in an specific industry will tell you, it is the day where they pick up steam, suddenly things become competitive again whereas Monday you couldn’t be bothered to compete with your colleagues.

We all know 5 days a week, Monday to Friday goes lightning fast. So really, we should recognise the chances to get the ball rolling to ensure we aren’t slumping past the finish line on Friday afternoon, but comfortably packing our stuff up with ease getting ready for a relaxing weekend. Tuesday is that day where it is important to start your engine at work.

‘Wednesday’ coming soon 🙂

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Effective Email Marketing For You

60% of marketers say that email marketing is producing an ROI for their organization – (Source: MarketingSherpa)

Remaining figures can be found here

02/06/2015

Tuesday marked exactly one year since I stepped into the software and marketing industry, a journey that has seen me experience new feelings, new surroundings and a more mature developed mindset. I have not looked back since. One of the main topics I have learned during my time in the industry has been Email Marketing. Often when we hear words like software and technology, we don’t want to hear any more because it just sounds complicated, as was my thoughts at the time.

As part of my one year milestone in the industry, I would like to break down Email Marketing mainly for those looking to start a product based business whether it’s clothing, catering or video production. Email Marketing is a brand enhancing platform, that allows you to send bulk emails (or standard) to mass emailing lists up to millions. It is also a method used for:

  • Customer Loyalty
  • Acquiring/Converting Customers
  • Company Advertisements
  • Promotional Offers

Standing outside the industry I didn’t realise how many companies are ESP’s (Email Service Providers) but being inside, I understood how huge the industry is and how extremely profitable it is for even the medium sized providers yet alone the top providers such as ConstantContact and MailChimp. Constant Contact of which have a market capital of $885,310,951 by signing up clients and gaining subscribers on record each day, week, month and year. This is the power of Email Marketing.

What Can It Do For You?

As I mentioned earlier, if you are a young person on a business venture or already an established business owner, if you aren’t already using an Email Marketing platform, I would strongly recommend you sign up to one especially with it being such a reliable tool in exposure and gains of new clientèle (fact at the top of the blog). It is quite simple most companies will handle campaign management and provide strategies for you, if the case is that you don’t understand it or just don’t have the time on your hands.

If you hold Email addresses of up to 300+ of your customers it would be a wise decision to begin Email Marketing. Send campaigns of new products, offers and news just to keep your current crop of customers engaged and potentially with the correct designs and content, attract new ones.

When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook – (Source: Nielsen Norman Group)

This statistic shows you are giving your customers what they prefer, although the complete marketing package is synchronising your Email Marketing activities, with your social media duties, Email Marketing alone can certainly raise awareness and enhance your work/products to a wider audience.

Email Marketing isn’t an expensive software to use, it is definitely well worth the return on the monthly payments being paid out of your business expenses. Many companies usually start with a rough cost of:

  • 500 contacts (opted in / purchased data) – £9.00 per month for multiple sends.
  • 1000 contacts – £15.00 per month
  • 25,000 contacts – £100.00 per month
  • 1,000,000 contacts – £1,440.00 per month
  • 3,000,000 contacts – £4,500.00 per month

Bare in mind most companies with one million+ contacts will be mainstream industry giants in retail and production such as Argos, Ebay, Mercedes etc. So don’t let that scare you. The costs to promote your products to your potential clients and existing business is definitely a return worthy investment that is also very enjoyable, take it from me. It’s a powerful tool that has helped many big guns get to where they are now.

For every $1 spent on email marketing, the average return is $44.25.(Source: emailexpert)

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They say the journey to success is a long one, don’t be afraid to go alone

Solo (noun) – A thing done by one person, unaccompanied, in particular

Solo (adjective & adverb) – For or done by one person alone; unaccompanied

I start the majority of my blogs with a quote or definition to allow you to understand I don’t just talk opinion, but fact. The reason for this post is more of an informal yet informative message I would like to share with you all, it also directs to a bit about me.

Judging by the title and definitions you probably have guessed what it’s about and I’m 90% sure you are correct, I believe in self-motivation and self-improvement to achieve targets and milestones that you set yourself. There was a long spell back in my early teenage days when I was achieving a lot of success on the sporting front, way more success than I had worked for.

Although limited to team honours and titles, I found myself gaining awards and records that were individual rather than team efforts and to my surprise too. As you can imagine what this went and done was only increase my confidence all around, I felt invincible on all scales, it gave me a competitive edge to win again and again and what would it take to do that? The same recipe as before, myself.

I began to trust myself and my ability 110% and I was adamant not to take any tips from anybody, I prefer to watch the best and learn from them behind closed doors. Cutting a long story short that same mentality has lived with me for my life and I will continue to go forward believing in my ability in whatever I do.

The point I’m trying to make is that I’ve found moving and improving by yourself means you’re able to grow in your own time and take the steps that you need to reach targets. The point I’m not trying to make is that you can do it all by yourself, because that will never be the case, we all need a mentor or somebody there of higher experience to give us guidance on the journey.

The benefits of going alone are often brighter and mean you control what you do and when you do it, depending on the discipline of yourself. I thought I’d just point this out as it was running round in my head.

Written by: Elliott-Jay Munroop

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