Work Hard with Smart Tactics

Tactic (plural noun = tactics) – an action or strategy carefully planned to achieve a specific end.

How successful would you be or how would you expect to meet targets if you were doing the opposite, working hard with the wrong tactics? By that definition of ‘tactics’ I think it shows that it is very much possible to set ourselves up for failure because our strategies will determine the ‘specific end’. Often we have seen football managers reveal the hours of preparation it took for them to pinpoint the weaknesses of the opposition and attack it with precision on match day of course leading to a victory.

I’m convinced that working smart with the correct strategy is the way to achieve targets, grades and success rather than solely thinking working hard alone will see you hit goals. There have been cases where personnel’s have worked extremely hard with their business/talent but haven’t reaped the rewards from it due to failure to delegate with other parties, stubbornness and working down the wrong routes.

When I read and analyse successful individuals or even speak to them, I notice how sharp their strategy was to reach where they are. It seems that the key in achieving targets and goals reverts back to the drawing board, detailed planning and preparation.

  1. The Final Destination
  2. The Target Audience
  3. How it will be executed

In writing the method in business and products would be where you want to reach, who is the target and how will you approach the targets.

Working Smart In The Music Industry 

In recent years, 2014 & 2015 especially there has seen a number of artists make their mark in the industry from one single song lasting 3-4 minutes. They often receive a lot of critics from the fans and media for gaining attention and money for just one song, “Where was they last year?” and other similar comments are made about artists such as Dej Loaf, Fetty Wap, OT Genasis and Rich Homie Quan all of which are young American artists that hit the nail dead on the head with a substantial amount of force.

Views on first video single via Youtube:

  • Dej Loaf – Try Me (22 million views, leading to collaboration with Atlantic Records artist Young Thug and Cash Money Inc. Co-founder Birdman. Young Thug of which made headlines with his first major release ‘Lifestyle’ in July 2014 raking in 145 million views and the track going platinum)
  • OT Genasis – Coco (125 million views)
  • Fetty Wap – Trap Queen (94 million views, leading to a number of artists making covers and OVO Sound founder Drake making a remix of his following song ‘My Way’
  • Rich Homie Quan – Type Of Way (95 million views, leading to interest from Def Jam recordings and Cash Money Inc. After being mentored by owner of Cash Money Birdman and involved with the Rich Gang Tha Tour part 1 mixtape, Quan decided to pursue his career going solo as an individual artist.

It is very clear to see the method in which they chose, to gain the attention of major record labels and collaboration of major artists.

  • Finding a gap in the industry, what isn’t there enough of? “How can I use my strengths and capitalise”
  • Sourcing/production of a unique sound
  • When to release the song
  • A catchy rhythm/flow
  • Understanding what music fans want to hear
  • Being themselves

Too many times, notably in the UK music industry, artists look afraid to come out of their comfort zone and produce something unique that will gain 50-100 million views on youtube. UK grime and hip-hop rappers rarely come out of the UK, due to the similar music that comes from the scene. The UK has however produced unique sounds for the world to hear in Ed Sheeran, (who has deals with Atlantic Records, Asylum Records and Elektra Records) Adele (Universal Music Group, Columbia and XL Recordings) and Sam Smith (Capitol Records).

(2nd to last paragraph small comment from Wayne Lebert on working smart)

If there is gold 100 metres underground and one man is digging with a JCB digger and the other man is digging with a spade, who do you think would reach the gold first? The answer is simple yet the man using the spade will look back on his efforts expecting to have won due to how ‘hard he worked’ his face would have been sweating and back aching trying to get that gold. However the JCB digger could have been eating a sandwich whilst doing it, yet he still reaches the gold first. This example is of course very quick however, I think we shouldn’t be so quick to run from the planning stages so fast in achieving our goals.

As the saying goes, ‘opportunity comes once so grab it’. Working hard to gain results will only show, if we are banging on the right door, it is possible to bang on the wrong door of opportunity when nothing is in there, which is a mistake I regularly see everyday.

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Optimism in Business

Optimism – hopeful and confident about the future.

A must have asset in business, without optimism getting from Monday to Friday will be a real struggle. Seeing further than the position you are in, not only raises your morale but also team members and colleagues. Sharing the vision, a vision determines the way we act and react in business/work related situations, or in some cases even general life situations.

For existing business personnels and owners, you will know not everyday is pretty and for those new to business or thinking about going into business, if you are optimistic but think everyday will be according to your business plan or dream, your business dream might end before it has even started.

Young entrepreneurs tend to look and talk more optimistic than the older ones, why? There is more to look forward to being a young aspiring businessman in the modern day, more opportunities are there for the taking. How to be successful is now a remedy that can be taught, however the skills required to be successful cannot be taught. Everyday must be seen as another step up a very rough and emotional journey, because when bad days loom over you, one has got to be prepared for the trials that are constantly tearing up plans and targets.

Business is often a numbers and possibility game, that eventually means with a strong work ethic, you will win. Especially within recruitment and sales, Bill Gates the owner and founder of Microsoft once said “Your most unhappy customers are your greatest source of learning“. Not everybody is going to want what you offer, it’s just the way it goes so it is important not to discourage yourselves. You started the race, now it is nobodies duty but yours to finish it.

Create a strong optimistic personality in your character, so that when difficult obstacles are placed in front of your path, you are able to not give up and turn around but work around it, or better yet, work through it with a solution. Nobody deserves to be a millionaire for free. Try having this mentality: Why do I deserve a large bankroll? Is my time, are my efforts worth hundreds, thousands or millions?

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Written by: Elliott-Jay Munroop