Tuesday

 Most productive day of the working week

That is what Tuesday is often seen as, according to research from ‘AccountEmps‘. Monday and Tuesday are the two most productive days of the week for employees. 39% of Human Resource Managers think employees get the most work done on Tuesdays, while 24% believe productivity peaks on Mondays. 

That is what statistics say, but even taking statistics out of the equation, many will sincerely believe that Tuesday is the most productive day of the week. The working week (except Arab world countries) seems to officially start on Monday but realistically it doesn’t come alive until Tuesday, employees brain cells start to wake up from the weekends nap.

Why cant employees just be normal and switch on from Monday?

I believe it is a psychological issue that we humans struggle with, the weekend events is like a hanging burden over us that damages our mentality on Monday morning, in other words Monday morning comes too soon for the majority of us which is not as bad as it seems considering once Tuesday comes around 99% of the world are already in full swing with their duties, a buzz finally comes over us to notice the week has started. Tuesday is that kind of day where targets are beginning to take shape and things feel normal, why? Because you are settling into the rhythm again, the normality of how your body reacts to routine.

How important are Tuesdays?

If momentum means anything to you, then Tuesdays should also signify a lot to your achievements. Tuesday for a number of professional workers in an specific industry will tell you, it is the day where they pick up steam, suddenly things become competitive again whereas Monday you couldn’t be bothered to compete with your colleagues.

We all know 5 days a week, Monday to Friday goes lightning fast. So really, we should recognise the chances to get the ball rolling to ensure we aren’t slumping past the finish line on Friday afternoon, but comfortably packing our stuff up with ease getting ready for a relaxing weekend. Tuesday is that day where it is important to start your engine at work.

‘Wednesday’ coming soon 🙂

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Work Hard with Smart Tactics

Tactic (plural noun = tactics) – an action or strategy carefully planned to achieve a specific end.

How successful would you be or how would you expect to meet targets if you were doing the opposite, working hard with the wrong tactics? By that definition of ‘tactics’ I think it shows that it is very much possible to set ourselves up for failure because our strategies will determine the ‘specific end’. Often we have seen football managers reveal the hours of preparation it took for them to pinpoint the weaknesses of the opposition and attack it with precision on match day of course leading to a victory.

I’m convinced that working smart with the correct strategy is the way to achieve targets, grades and success rather than solely thinking working hard alone will see you hit goals. There have been cases where personnel’s have worked extremely hard with their business/talent but haven’t reaped the rewards from it due to failure to delegate with other parties, stubbornness and working down the wrong routes.

When I read and analyse successful individuals or even speak to them, I notice how sharp their strategy was to reach where they are. It seems that the key in achieving targets and goals reverts back to the drawing board, detailed planning and preparation.

  1. The Final Destination
  2. The Target Audience
  3. How it will be executed

In writing the method in business and products would be where you want to reach, who is the target and how will you approach the targets.

Working Smart In The Music Industry 

In recent years, 2014 & 2015 especially there has seen a number of artists make their mark in the industry from one single song lasting 3-4 minutes. They often receive a lot of critics from the fans and media for gaining attention and money for just one song, “Where was they last year?” and other similar comments are made about artists such as Dej Loaf, Fetty Wap, OT Genasis and Rich Homie Quan all of which are young American artists that hit the nail dead on the head with a substantial amount of force.

Views on first video single via Youtube:

  • Dej Loaf – Try Me (22 million views, leading to collaboration with Atlantic Records artist Young Thug and Cash Money Inc. Co-founder Birdman. Young Thug of which made headlines with his first major release ‘Lifestyle’ in July 2014 raking in 145 million views and the track going platinum)
  • OT Genasis – Coco (125 million views)
  • Fetty Wap – Trap Queen (94 million views, leading to a number of artists making covers and OVO Sound founder Drake making a remix of his following song ‘My Way’
  • Rich Homie Quan – Type Of Way (95 million views, leading to interest from Def Jam recordings and Cash Money Inc. After being mentored by owner of Cash Money Birdman and involved with the Rich Gang Tha Tour part 1 mixtape, Quan decided to pursue his career going solo as an individual artist.

It is very clear to see the method in which they chose, to gain the attention of major record labels and collaboration of major artists.

  • Finding a gap in the industry, what isn’t there enough of? “How can I use my strengths and capitalise”
  • Sourcing/production of a unique sound
  • When to release the song
  • A catchy rhythm/flow
  • Understanding what music fans want to hear
  • Being themselves

Too many times, notably in the UK music industry, artists look afraid to come out of their comfort zone and produce something unique that will gain 50-100 million views on youtube. UK grime and hip-hop rappers rarely come out of the UK, due to the similar music that comes from the scene. The UK has however produced unique sounds for the world to hear in Ed Sheeran, (who has deals with Atlantic Records, Asylum Records and Elektra Records) Adele (Universal Music Group, Columbia and XL Recordings) and Sam Smith (Capitol Records).

(2nd to last paragraph small comment from Wayne Lebert on working smart)

If there is gold 100 metres underground and one man is digging with a JCB digger and the other man is digging with a spade, who do you think would reach the gold first? The answer is simple yet the man using the spade will look back on his efforts expecting to have won due to how ‘hard he worked’ his face would have been sweating and back aching trying to get that gold. However the JCB digger could have been eating a sandwich whilst doing it, yet he still reaches the gold first. This example is of course very quick however, I think we shouldn’t be so quick to run from the planning stages so fast in achieving our goals.

As the saying goes, ‘opportunity comes once so grab it’. Working hard to gain results will only show, if we are banging on the right door, it is possible to bang on the wrong door of opportunity when nothing is in there, which is a mistake I regularly see everyday.

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Effective Email Marketing For You

60% of marketers say that email marketing is producing an ROI for their organization – (Source: MarketingSherpa)

Remaining figures can be found here

02/06/2015

Tuesday marked exactly one year since I stepped into the software and marketing industry, a journey that has seen me experience new feelings, new surroundings and a more mature developed mindset. I have not looked back since. One of the main topics I have learned during my time in the industry has been Email Marketing. Often when we hear words like software and technology, we don’t want to hear any more because it just sounds complicated, as was my thoughts at the time.

As part of my one year milestone in the industry, I would like to break down Email Marketing mainly for those looking to start a product based business whether it’s clothing, catering or video production. Email Marketing is a brand enhancing platform, that allows you to send bulk emails (or standard) to mass emailing lists up to millions. It is also a method used for:

  • Customer Loyalty
  • Acquiring/Converting Customers
  • Company Advertisements
  • Promotional Offers

Standing outside the industry I didn’t realise how many companies are ESP’s (Email Service Providers) but being inside, I understood how huge the industry is and how extremely profitable it is for even the medium sized providers yet alone the top providers such as ConstantContact and MailChimp. Constant Contact of which have a market capital of $885,310,951 by signing up clients and gaining subscribers on record each day, week, month and year. This is the power of Email Marketing.

What Can It Do For You?

As I mentioned earlier, if you are a young person on a business venture or already an established business owner, if you aren’t already using an Email Marketing platform, I would strongly recommend you sign up to one especially with it being such a reliable tool in exposure and gains of new clientèle (fact at the top of the blog). It is quite simple most companies will handle campaign management and provide strategies for you, if the case is that you don’t understand it or just don’t have the time on your hands.

If you hold Email addresses of up to 300+ of your customers it would be a wise decision to begin Email Marketing. Send campaigns of new products, offers and news just to keep your current crop of customers engaged and potentially with the correct designs and content, attract new ones.

When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook – (Source: Nielsen Norman Group)

This statistic shows you are giving your customers what they prefer, although the complete marketing package is synchronising your Email Marketing activities, with your social media duties, Email Marketing alone can certainly raise awareness and enhance your work/products to a wider audience.

Email Marketing isn’t an expensive software to use, it is definitely well worth the return on the monthly payments being paid out of your business expenses. Many companies usually start with a rough cost of:

  • 500 contacts (opted in / purchased data) – £9.00 per month for multiple sends.
  • 1000 contacts – £15.00 per month
  • 25,000 contacts – £100.00 per month
  • 1,000,000 contacts – £1,440.00 per month
  • 3,000,000 contacts – £4,500.00 per month

Bare in mind most companies with one million+ contacts will be mainstream industry giants in retail and production such as Argos, Ebay, Mercedes etc. So don’t let that scare you. The costs to promote your products to your potential clients and existing business is definitely a return worthy investment that is also very enjoyable, take it from me. It’s a powerful tool that has helped many big guns get to where they are now.

For every $1 spent on email marketing, the average return is $44.25.(Source: emailexpert)

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