Can it? Let me know your choice, also comment to share with me a more detailed opinion:
Looking at it and being quick to answer, it would seem to be a mismatch. We all want the sunshine, the luxury way of living naturally, but properly giving it some thought the argument can be fought by the ‘City-based’ tourists.
The annual tourism figures would suggest it can’t, France of course topping the pile being the most visited country in the world (source: see previous post). However the European countries leading the charge to get greater tourism figures, I believe would be down to the financial summary of it. It is cheaper to spend weekends and breaks in Europe than it is to take a weekend in the Maldives. Therefore sparking the question:
If you were granted a free holiday, to either Europe or an Ocean Resort which one would you pick?
Although it’s a shame, we can’t slam down the finest destinations in Europe just because they don’t have a beach and it isn’t sunshine everyday. A key to travelling and touring the unknown wonders of the world is seeing the perfection everywhere we go, it will all be different. Japan won’t possess the same features as Grenada, the two countries are completely trying to achieve different targets with their tourism. Atmosphere and culture I identified as the two factors that make holidays and travels so unique, getting a whole new feeling being somewhere that wasn’t like the last.
What do the results say in reality?
It’s straight forward to see, the two aren’t really in any competition amongst themselves, whereas Fiji may want to out sell the Solomon Islands when summer comes around. Myself and my team noticed no friction of any sort at the World Travel Market between the Tropical Resorts and the City Tour excursions. Being in the industry everyday I do believe Tourism Boards should be as ambitious as possible.
By this I mean for example the Ugandan companies can accept, we may not have Disney Land and the Eiffel Tower but we have plenty of Safaris covering acres of land, that are home to Lions, some of the most rare birds, Gorillas and the list obviously goes on. It’s all about embracing USP’s a term that means a ‘Unique Selling Point’, there are enough audiences around and everybody likes a bit of something that one country may provide, that another doesn’t.
It’s the Marketing Agencies and Marketing directors of companies that have to make that decision improve every year. In simpler terms, Germany, India, Spain, Jamaica, Turkey and the other 191 destinations in the world all have holidays to offer, pick one randomly out of a hat and book it, it will be as good as any other place!